The platform is rolling out a updated setting that enables them to reduce the amount of AI-created media appearing in their streams. This initiative comes as the company announced that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global release. This development coincides with a increase in content created by AI, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that almost 10% of the fastest-growing channels on a popular video site primarily display AI-generated videos. A large amount of this material is considered mass-produced AI material, a label for substandard, bulk-generated content that is frequently nonsensical or surreal.
“We know from our community that a lot of users like content made with AI tools, including AI artwork to informative clips, and we intend to provide users the ability to adjust the amount of that, according to their own preferences,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its app tagged as AI-generated. Overall, more than 100 mn videos are added to the app every day, making clips made by AI a relatively small part of its total content library.
User Control Features
Members will be able to limit or boost the amount of AI content they view by opening the topic control setting in the platform and picking “AI-generated content”. Additional categories that can already be adjusted under the tool encompass current affairs, style, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige content makers to label lifelike AI-made content, and it bans dangerous deepfakes of celebrities or emergencies. Any believable AI video that is unmarked can be deleted under its user guidelines.
Furthermore, the service will henceforth add an artificially created label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This measure is intended to help prevent users from attempting to circumvent the labeling process.
Educational Initiatives
The company is furthermore launching a two million dollar educational fund for experts and groups to develop educational content about using AI responsibly. This initiative will benefit non-profit groups focused on educating programming and robotics.
Content Safety Approach
TikTok has justified its safety measures, following discussion over plans to make redundant a large number of content moderators in Britain. The company is expected to reduce hundreds of positions in its user protection team in London, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content before it gets reviewed by humans. The company announced a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
